Friday, October 19, 2018



The famous psycho-physicist Dr. Howard Moskowitz once said: “There is no perfect Pepsi; just different kinds of perfect Pepsi for different groups of people.” His point is that every visitor that comes to your website is different –– bringing along with them various life experiences and points of view that alter the way your site and products look to them. Therefore, it is crucial to choose those marketing methods that will ‘attract’ your customer. For instance, if you know that your audience is frequent social media users, you need to focus on Social Media Marketing (SMM), such as Facebook:

  However, social media is not the only tool. Digital Marketing tools like HootSuite, Sprout Social, Social Oomph, and much more makes very easy to engage the relevant audience for sales. A very famous e-commerce company-Diamond Candles, sold their products in a unique way. These scented soya based candles can give a customer a surprise fancy ring ranging from $100 to $5000 in value. Instead of promoting their product on Social Media, they discussed the brand with every 3rd person and asked their customers to post their picture with a ring. Later on, they used same pictures to re-post on Social Media to engage their customers. CEO of Diamond Candle pretty much believed in “Showing” rather than “Saying” and thought out of the box to make it a huge success with help of social media and word of mouth. Today we will have a look at three ways of how to increase the number of visitors to your online shopping store.


Influencer marketing is a relatively new concept in the marketing world. With the rise in popularity of social media, brands have realized that they no longer have the ‘one to all’ voice they used to. Billboards, TV commercials and magazine ads may still be used by big brands to increase brand visibility, but these tactics are usually outside the reach (and budgets) of small businesses. Fortunately, social media offers small businesses the opportunity to level the playing field. Instead of broadcasting their message to a large, generic audience – which is likely to cost lots of money and be only moderately effective – they can target a smaller, more relevant audience. One of the most effective ways businesses are doing this is through influencer marketing. This is the process of having celebrities, influential bloggers, or industry experts talk about your brand, mention a product, or share your content. Not only does influencer marketing tend to be less costly than traditional marketing methods, it’s a much better fit (i.e. more effective) in our word-of-mouth culture.  


Case Study: Daniel Wellington

According to, Daniel Wellington is a watch brand that has chosen to completely bypass traditional marketing to focus on influencers. The brand pays celebrities for the sponsored posts and gifts watches to lesser-known micro-influencers. In exchange, they post photos of themselves wearing the watch, accompanied by a unique money-off code for followers. It’s a simple formula: beautiful images of minimalistic jewellery, which serve to promote a lifestyle as well as a product. There are over 1.5m Instagram posts using the #danielwellington hashtag, with the brand’s main account amassing over 3.5m followers. Considering the brand’s beginnings as a small start-up – it’s an impressive display of the strategy's potential.


We all know SEO is important, and yet sometimes we let it “happen by accident” instead of giving it the attention it deserves. 95% of web traffic comes from a search engine, and less than 5% of web searchers make it through to the second page of returned search results. It is important to pay attention to the product keywords you should be using. You need to use a tool like the Google Keyword Planner to guide you to the right list of words that are the most relevant to your product. Consistently adding unique and high quality content on a regular basis to your ecommerce site will not only add additional value for users, it will also help with your search engine ranking. Consider using your and add content that's related to the products and services that you sell.  


Few important SEO tips for your E-commerce store:

Image search has become a very popular function that internet users are increasingly using to find products online. Therefore, ecommerce websites need to add related keywords into the ALT tags of every image on their website. For optimal effect, make sure that every keyword used for an image is directly relevant and avoid stuffing keywords into the alt tags. A common error made by many ecommerce sites is burying their product pages deep within their link structure. This will not only make it more difficult for users to find products, it will also impact the product pages PageRank score, making those pages less likely to appear high in search. Having product content only a link away from your home page will make them easier for both the search engines as well as your customers. In addition, the way that you structure your online shopping store will impact its visibility. Consider structuring your ecommerce store so that it includes a number of landing pages. These pages can be specific to a brand or product type. Doing this gives you the opportunity to optimize for multiple pages and keyword groups, which will increase your site's visibilty in search ( Do you need SEO assistance for your e-commerce store? Let help you! The more detailed explanation of how to structure your E-commerce website will be given in our next E-commerce article. Stay tuned!


More and more people are shopping online, and advertising platforms have taken notice, giving more on-page real estate to retail-related ads. If you’re in the retail industry, chances are you’re already using some form of online advertising to promote your products (link to digital marketing service page), but there is most likely room for improvement. Just as with search or display ads, there are plenty of options when it comes to PPC ecommerce ads. The two most popular (and fastest-growing) platforms you should be using are Google Merchant Center and Amazon Advertising. Google shopping ads are growing. Amazon is another great option if you’re able to host your products there. A recent report from Slice Intelligence found that spending with Amazon accounted for 43% of all US online revenue in 2016, while the company itself accounted for 53% of all online sales growth in the US. Google has even taken notice of Amazon’s success, with the company recently testing running Amazon shopping ads on Google.  

  Besides, it is important to diversify the types of ads you’re using for ecommerce. Both text ads and Product Listing Ads can be useful when it comes to selling products. Text ads allow you to highlight more specific prices and features in your headline and description, while PLAs allow you to compete with the ever-growing online shopping industry. Having both in place will allow you to partake in the best of both worlds.


“The e-commerce industry is a force that no investor can afford to ignore” © Cushla Sherlock, Corporate Communications, Credit-Suisse. One of the most significant trends of the 21st century is characterized with replacement of traditional retailing with online shopping, gaining the central stage. Driving traffic to your ecommerce store helps bring in potential customers to land you that sale. Many spend their time perfecting the appearance of their online store and fail to do what really matters: marketing. If you’re serious about the future and growth of your business it’s essential that you drive traffic to your online store no matter how much work it is. Do you want help you with the development of a great online shopping store for your business? Give us a call anytime! The highly-qualified team of provides an unforgettable experience for businesses and their clients through innovative digital solutions. Website design & Mobile Development, Web Application Development services, E-commerce web systems, SEO, Google Adwords and Social Media Marketing (link to service pages) are just a small part of a wide service portfolio, opening doors to enormous opportunities for your business success. Stay connected with and be the first who will read our next article!  

With creativity in heart, with an idea in mind!

Tuesday, October 16, 2018


The importance of great logo design


Logos can be considered as a brand’s name card and the visual representation of their marketing efforts, and they resonate with consumers on a variety of fronts. The design process must be aimed at making the logo immediately recognizable, inspiring trust, admiration, loyalty and an implied superiority. The logo is one aspect of a company’s commercial brand or economic entity, and its shapes, colours, fonts, and images usually are different from other logos in the same market niche.

Logos are used to identify.

Tailorbrands states that a logo is a company’s first introduction to consumers. While this is not the only factor consumers consider when shopping, a logo can be an appealing invitation to learn more. Well-designed logos tell customers about a company with colours, shapes, and different fonts. Moreover, a visually striking image can intrigue customers, leaving them curious about the company behind a bold design. Creating a logo design is a vital part of your company’s marketing efforts. Ignoring the design aspect to cut corners, save money, and shorten the design time frame can have more expensive consequences down the line. A company with poor design and branding can become associated with their worst efforts, making it hard to shake the negative image. On the other hand, a memorable logo can serve as a springboard for a new brand strategy and can redefine a company’s image to consumers.

Effective Logo Design

One of the vital steps in building a successful brand for your business is the company logo as this often forms the first impression of your company. After spending quality time researching and choosing a business name, the logo will be the piece that carves out a memorable part of your business in the customers mind once they start associating your company with the logo. Great logo design is more than just displaying your name in an appealing font. They say people form an opinion of a company within the first few seconds. Powerful logo design should be strong and balanced without clutter to distract from its message. The following are solid guidelines for inspiring logo design and your branding.
  • It should be distinctive and easy to spot at a glance.
  • The visuals and imagery should be appropriate for your company.
  • It should work in harmony with your company name.
  • Your logo should always be created in a legible font.
  • And finally, the logo should look great in black and white as well as colour.
These are the basics. During the logo design process, every single part of the process should be carefully thought about and experimented with. For example, did you know that even the font that you choose can help customers form an opinion of the service they may receive at your company? Colour should also be a major decision regarding your logo. There are many colour theories that prove that colour can seriously affect the viewers desire, trust and willingness to use a particular business. For example law and financial companies tend to favour strong powerful colours to project trust and stability. Natural health companies favour green to show the vibrant, earthy nature connection. Choose a logo created by a professional designer that understands the important factors of logo design to fit you with a logo that works for your company and brand. You will be more likely to be remembered and recognised by your existing and potential customers and build confidence in buyers that they are choosing the business that is right for them.


One of the most important aspects of a good logo design is that it is as memorable as possible. And the trick here is to keep it simple. Surprisingly, a simple logo can still adequately reflect the values of your business. According to American Marketing Association (AMA), this year the global brand strategy, design and experience firm Siegel + Gale released “Logos Now,” a study that measures how logo styles evoke distinct brand perceptions and personalities—in other words, what makes logos memorable. The study found that the most memorable logos in the U.S. and U.K.—Nike, Apple, Coca-Cola and McDonald’s—have several common characteristics: namely, they are simple and deliver positive brand benefits. The study also found that consumers are more likely to attach positive attributes to familiar logos, and find brands with familiar logos to be trustworthy, respectable and reliable.  
  A great logo is not only instantly recognizable; it should also elicit an immediate emotional reaction. When the logo is simple in design, the mind is able to process it more quickly and efficiently so that your emotional side is able to take over. Yet when a logo has a complicated design, it requires too much cognitive processing for it to have much of an emotional impact.


A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner’s intended message. A concept or “meaning” is usually behind an effective logo, and it communicates the intended message. A logo should be able to be printed at any size and, in most cases, be effective without colour. A great logo essentially boils down to two things: great concept and great execution. Simplicity makes a logo design easily recognizable, versatile and memorable. Good logos feature something unexpected or unique, without being "overdrawn."  
  Simple designs are typically the most attractive. Besides, the beauty of a simple logo design is that it requires less cognitive processing. Your logo should say it all. The instant people see your logo, they should have all the information they need to have a complete emotional reaction. This is the moment they make a decision about you, good or bad, according to the source. For Audi, the iconic four interlaced rings, which are now symbolic of Audi, did not come into existence until 1932, when Audi merges with DKW, Horch, and Wanderer to cut costs in reaction to the depression. The rings were meant to symbolize the unity of the companies, which also comprised the new Auto Union AG.


Color is very subjective and emotional. This can distract from the overall design - say if you saw your logo in all red, that color may be the first thing that you respond to and not the composition of the design elements. I will not even consider submitting color suggestions to a client for review until they have signed off on a final black and white logo.
— Patrick Winfield
Black and white logos have always been popular for their versatility, ease of reproduction, and beauty. Even in the modern world of instant colour prints and neon flashing at every corner, a basic black and white design can be a huge success. The suggestion might not be applicable for particular industry or type of business, while the practice is becoming more and more popular in recent years. Many luxury brands have picked up on this fact, and choose to represent themselves in black and white.  
  According to the source, an effective logo works across a variety of media and applications. For this reason, logos should be designed in vector format, to ensure that they scale to any size. Ask yourself, is your logo still effective if it is printed...
  • In one color?
  • In a reverse color?
  • The size of a postage stamp?
  • As large as a billboard?
One way to create a versatile logo is to begin designing in black and white. This allows you to focus on the concept and shape, rather than color, which is subjective in nature.  


Would you want help you with Web design and Website Development? Give us a call anytime! The highly-qualified team of provides an unforgettable experience for businesses and their clients through innovative digital solutions. Website design & Mobile Development, Web Application Development services, E-commerce web systems, SEO, Google Adwords and Social Media Marketing (SMM) are just a small part of a wide service portfolio, opening doors to enormous opportunities for your business success. Stay connected with and be the first who will read our next article!

Thursday, October 11, 2018

E-Commerce | Digital Malaysia 2018


“The evolvement of e-commerce sector will put Malaysia on track as a leading ASEAN logistics hub which will place it on the global logistics map”, says the Transport Minister, Datuk Seri Liow Tiong Lai. Yes, it is true. However, this is only one out of the hundreds of benefits e-commerce can bring to Malaysia. E-commerce has been recognized as a critical enabler to accelerate the revenue growth for the Malaysian economy, under the Digital Malaysia Initiative. Malaysia Digital Economy Corporation director of e-commerce enablement Wee Huay Neo mentioned internet penetration in Malaysia stands at 67%, while e-commerce contributes 5.8% to the nation’s gross domestic product, just 0.6% below the target set for 2020.  
“Malaysia’s e-commerce market will continue to be highly attractive with plenty of room to grow. The increasing consumer spending, the growing number of internet users and the greater acceptance of mobile e-commerce are the main drives,” she told SunBiz. First of all, let’s explore the Malaysian online shoppers by looking at few interesting e-commerce statistics:
  1. The most popular types of products purchased by Malaysians online are fashion & beauty products, electronics, and sports products.
  2. 80% of shoppers use their smart phones for purchasing online
  3. The main factor Malaysians consider when shopping online is the price
  4. Nowadays, men tend to shop more than women
  5. 59% of Malaysians shop online at least once a month
  6. 95% of Malaysian population are satisfied with online shopping experience

LAZADA | The advice of e-commerce leader in Malaysia

  Malaysia is one of the key markets for Southeast Asia’s largest e-commerce website Lazada and the nation has demonstrated the fastest growth within countries that Lazada operates in for the last seven months, posting over 100% jump year-on-year in gross merchandise value, said Lazada Malaysia CEO Hans-Peter Ressel. “In a market like Malaysia, with its high internet and smart phone penetration, these are the right fundamentals and pillars to make it (e-commerce) boom even further. We’re now at a nice environment that’s flourishing. “All the enablers for successful e-commerce operations are in checked for Malaysia. It’s a market where we can roll out new initiatives because it’s a sophisticated market,” Ressel said. It said Lazada’s website received an average of 29 million visitors on a monthly basis while 11 Street received nine million visitors monthly. “These three top e-commerce companies were all founded in South-East Asia. “Although e-commerce websites originating from outside the South-East Asia region such as eBay and Sephora are also accessible to Malaysians, regional or locally based e-commerce sites seemed to be more successful, probably due to their on-the-ground knowledge which gives them a higher advantage,” it said. The main suggestion of Lazada to the e-commerce businesses in Malaysia is winning on mobile devices as people use mCommerce more and more. Why? Let us explain you!  

M-COMMERCE | New Trend

 According to Digital News Asia, South-East Asian online payment gateway provider iPay88 Sdn Bhd said that based on transactions recorded on its platform, it expects mobile-commerce to grow three times faster than the overall e-commerce market in Malaysia. The company claims that about 70% of online transactions in Malaysia take place on its platform. It was also mentioned that the growth of m-commerce is clear, given the percentage of traffic from mobile channels recorded in its system: 27% in 2015; 38.4% in 2016; and 48.6% in 2017. “No doubt, the availability of cheaper smart phones and laptops have made the Internet accessible to a whole new demographic. The advent of tablets and smart watches has also broadened the spectrum of Internet usage.”  
  “Besides the high proliferation of smart phones, new Internet business models such as those from Grab and Uber that leverage on mobile booking and transactions … are also expected to drive m-commerce volumes,” iPay88 representatives state. A survey on mobile online shopping last year ranked Malaysia third in terms of mobile shopping growth rate in Asia, at over 20%, from 25.4% in 2012 to 45.6% in 2014. Many popular international online stores including Amazon, Apple, Walmart and Google Play have recorded an increasing number of consumers purchasing on their mobile.

Customer Insights | What Malaysians think about e-commerce

The lack of security is perceived as a major stumbling block for doing business online. Electronic cash payment systems are becoming more important than ever to facilitate online transactions and thus replacing traditional payment methods such as checks. The security aspects of e-commerce technology are one of the key concerns for Malaysian online buyers nowadays Every buyer wants to have privacy and security in the transaction. The personal data of the buyer such as name, address, phone number and also the transaction details of the buyer must not be disclosed to third parties.  There is also some activities of sharing the info to the third party which is illegal. Malaysia has implemented personal data act on 2010. The Personal Data Protection Act (PDPA) is an act enacted by the Malaysian government to protect individual’s personal data in online commercial transactions. Other important factors taken into account by Malaysians have been presented in the Malaysian Journal of Social Sciences and Humanities by Nadiah Binti Tasin:  
  Besides, speaking particularly about M-commerce, another issue is presented with the lack of user experience (UX) for mobile interfaces. M-payment gateways still do not fully provide an interface that can be customized to suit the mobile apps user interface and also user experience.

User Experience (UX) in mCommerce | Useful Tips

The full guide for the development of excellent UX experience can be found in our previous article, UX in Mobile Apps, while here we will provide the summary of those points:
  1. Minimalism
Creating a minimalistic design of mobile app makes the whole experience much easier — just click that button! A minimalist concept is a powerful form of communication, an easily navigable and simple application can be developed using minimalist concept. Users today like more and more simple interface hence shifting to very basic UX and just keeping the necessary elements.
  1. Simplistic Color Scheme
Simplistic color scheme is key to happiness. In the case of mobile application development, a solution. Clean and clear color theme enhances the user experience, but on the contrary, too many colors spoil the game and bring negativity in the overall design. Well, putting a restriction on color pallette does not mean that you design app in monochrome, but the idea is to use necessary colors which could accurately depict your design and create a hierarchy.
  1. Personalization
The personal approach is something that every individual appreciates in offline activities. When using their smart phones, an app user wants to get the same attitude while doing online shopping or reading news. Nowadays, mobile app developers record users’ steps and customize their experience according to the in-app stroll. Consumers don’t have to search for the same information over and over again while receiving individual push notifications.
  1. Better Security
Here we are talking about a really important security factor when it comes to personal data. Such applications as Apple Pay or Dropbox have Touch ID verification. This provides users with a higher level of security for their personal data, also creating a feeling that your company is taking care of them.


We live in a time where half of the population is digital buyers, which is why e-commerce is an important stepping block for the future of existing businesses while opening up market access. Malaysia’s e-commerce market will continue to be highly attractive with plenty of room to grow. The increasing consumer spending, the growing number of internet users and the greater acceptance of mobile e-commerce are the main drivers. Do you want help you with the development of a great online shopping store for your business? Give us a call anytime! The highly-qualified team of provides an unforgettable experience for businesses and their clients through innovative digital solutions. Website design & Mobile Development, Web Application Development services, E-commerce web systems, SEO, Google Adwords and Social Media Marketing are just a small part of a wide service portfolio, opening doors to enormous opportunities for your business success. Stay connected with and be the first who will read our next article!  

With creativity in heart, with an idea in mind!

Tuesday, October 9, 2018




In a today’s competitive world, the web design undoubtedly matters, because it can reflect how your brand is doing their business, and ultimately how your clients and potential customers see and feel about you. Making a great impression is crucial, as you can potentially gain and keep a customer for life. If you ask professional website designers to define what can be considered as a good web design, there are high chances that they will all give you a wide variety of different answers. However, the most well-designed things are based on a number of specific web design principles that result in useful, beautiful products that ultimately give consumers a deep level of satisfaction and enjoyment when used. One of those principles that we are going to discuss today is simplicity and the use of animation.  
  Auxesisinfotech explains that, according to web credibility research from Stanford, 75% of people admit judging the credibility of a business based on their web design. So for sure, credibility has a straight relation to how likely people are to make a purchase. That clearly means one is losing his clients if their site has a poor web design. One needs to ensure that his website conveys that they are in a genuine and trustworthy business, which is often decided by the caliber of the web design.

Animation | Do I need to use it?

Animation is one of the most impressive and effective tools that you have to use on your website design and development. The thought-out use of animation on your webpage can help you increase your targeted traffic in a way that ordinary text-based content cannot do for you. There are plenty of advantages of including animation in your web design plan. For instance, it keeps your visitors on your website significantly longer, reducing your bounce rate. As a result, it leads to the higher level of interest in your site and encourages relatively higher number of shares and revisits. However, it is crucial to always keep in mind that, even with animation, your website design has to be as simple and clean as possible. Below are the thoughts of famous SEO (search engine optimization) specialist, Neil Patel, on this matter: “One of the biggest problems with websites is that they become outdated quickly. It seems like, as soon as you’re about to finish with one update, it’s time for another. But it doesn’t need to be that way. Busy website designs lose their allure and become dated quickly.” For instance, “while most news sites are cluttered and distracting, the Los Angeles Times leaves its site clean. It draws focus to a small selection of headings and uses white space for the rest:  
    Despite the fact, designing with motion is a great way to draw user’s interest to a particular part of your website, as well as to lead the user’s eye to important areas of a web design, and make a website memorable, it can also cause some drawbacks, that have to be taken into account as well. Avatar New York states that, before you add a set of animations to your website design, there are potential drawbacks to consider, especially if animations are not implemented properly and negatively impact UX.  Getting overloaded with animations clutter the interface, which leads to a worsened user experience and a negative impact on the loading speed of your website. Slow loading is considered as one of the biggest causes of users abandoning websites, and animations can slow speeds down significantly if not executed with attention to the factors, such as quality, scaling, and minimal coding. Besides, un-optimized animations can also result in rendering issues. It is crucial to take into account that users do not want to wait for pages or animations to render, so make sure that rendering and loading take less than two (2) to three (3) seconds. One of the types of animation effects that will make your website design more eye-catchy, without making it too ‘heavy’ is a parallax effect. Parallax scrolling design refers to the use of visual effects combined with 2D scrolling to create the illusion of depth and layers in a user’s experience.  
  IQ Computing states that, there are the following benefits of using parallax scrolling, which are:
  • Stimulate users with different levels of depth and a sense of animation Encourages longer page visit time as user curiosity leads to scrolling through the entire design (including the highlighted call to actions)
  • Emphasizes professionalism and higher level of creativity of your company/organization (this can vary depending on the industry and size of the website involved)
The practical approach of using parallax effect is explained by WPVortex, which specifies that from the customer perspective, one of the best things about parallax web design involves function – it helps users overcome the barriers presented by being a new user, for instance, and consolidates information in a visually pleasing way. When a new visitor enters the website, they need to get a sense of what the site offers but clicking around a dozen different pages cannot be considered a great way to do that. Parallax websites allow designers to set up content so that all of the key information is in one place – on the homepage – and that information has a narrative structure, i.e. one-page websites. The long scrolling format also allows readers to move through it at their own pace. Finally, parallax is relatively popular compared to other animation effects, as it offers extraordinary web marketing appeal, largely through the experience of dynamic motion. Rather than a flat website design, where readers are faced with big blocks of text and static images, parallax sites offer a high level of interactivity that can make it seem as though the user has climbed inside the webpage. As a conclusion, animation does not need to be overwhelming in your website design, as there is a high chance that the user might just ‘get tired’ browsing throughout the website. Customfitonline states that animations need to be used in the following cases:
  • to add visual interest (i.e. web page slides in from the side of the screen),
  • act as a response (i.e. hovering your mouse over an item and something happens),
  • act as a notification (i.e. a bouncing icon might mean attention is required).


The web design is a tool that should be wisely developed and implemented, taking into consideration the characteristics and preferences of your client base. Who are they? What do they like? How can their attention be attracted? Consider your website design as a part of a big mechanism: every detail matters, and if something does not work, the entire business will be affected. Despite of many opinions, it is not compulsory for the web design to be complex. If your graphic designer is capable of implementing amazing 3D graphics and animation on your website, yes, it is good. However, it is not the most important factor. As in any marketing effort, the ability to understand and address the needs and preferences of your customer is what makes your business a market leader! Would you want help you with Web design and Website Development? Give us a call anytime! The highly-qualified team of provides an unforgettable experience for businesses and their clients through innovative digital solutions. Website design & Mobile Development, Web Application Development services, E-commerce web systems, SEO, Google Adwords and Social Media Marketing (SMM) are just a small part of a wide service portfolio, opening doors to enormous opportunities for your business success. Stay connected with and be the first who will read our next article! With creativity in heart, with an idea in mind!

Monday, October 8, 2018

Curated highlights captured at Workday Rising 2018. Impactful and thought provoking sessions, discussions and Insights into Enterprise Digital Transformation, Innovation, Culture & workforce development.

> Workday Usage Metrics: Optimizing Workday Through Data-Driven Decisions.
> Build Out Your Ongoing Business-Enablement Practice with Workday.
> Introduction to Audit in Workday.
> Using Advanced Reporting in Workday for Recruiting.
> Forging a New Frontier with AI and Machine Learning.

Watch Video in Youtube Click Here

Tags : #Workday #workdayrising #workdayevents  #workdayanalytics #workdayrecruiting #workdaysAI #Pixentia #workdayreporting

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Friday, October 5, 2018

Measuring the Immeasurable in People Analytics

Most of the barriers to adoption of people analytics have been overcome. Modern technology platforms provide robust analytics. An entire industry has sprung up, with helpful tools to cleanse, prepare, and manage data. HR leaders understand that they need not be data scientists—they only need the expertise on the team, and it doesn’t have to be full-time help.
One barrier that remains is what Douglas W. Hubbard calls the illusion of intangibles.[1]  When we talk with people about measuring what is important to the business, they voice confusion in what to measure and how to measure it. Our answer is that we should measure what is relevant to the business. However, that doesn’t move the conversation forward until we agree on what measurement means.

What is Measurement?

What do you think of when we ask what measurement is? If you are like most people we talk to, you think of exact numbers: using a tape measure, computing values, or collecting scores. If that were all there is to measurement, we wouldn’t be able to measure much of anything in business.
Think about these examples:
  • Scientists can conclude with high certainty that a planet or moon exists by changes in the orbits of nearby objects. Not only that, they can deduce its size, mass, and orbit.
  • Your CFO makes or recommends investment decisions based on the probability of a favorable rate of return.
  • Your Marketing Department predicts the behavior of customers by surveying a tiny sample of buyers.
Business leaders are mostly risk-averse. If you can reduce the uncertainty that a business initiative will fail, you are providing a valuable service. Likewise, if you can show them that by spending $40,000 on a talent management initiative that has a 95% certainty of improving business results by $2,000,000 over five years, you are likely to get approval. You don’t need analytics to give you absolute measurements to make decisions. You only need to reduce the risk.
Measurement. A quantitatively expressed reduction of uncertainty based on one or more observations.
-     Douglas W. Hubbard, How to Measure Anything
We express the certainty of future events as a probability. Statistics can tell us what happened, how, where, when, and why. Probability says with a degree of certainty what will happen.

Defining What to Measure

One failure in people analytics is the billions of dollars spent trying to measure and improve employee engagement. There have been successes, and correlation analysis show us that companies with high engagement also have high profitability. However, in the aggregate, most of the investment has been wasted.
If you are asking in a survey how people feel about the workplace, are you getting actionable information? Do good feelings cause better performance?
If you ask instead what people and their managers do, you get useful information. Gallup reported in 2015 that managers account for 70% of the variance in employee engagement. We can show that specific behaviors affect employee productivity and retention.
So, it might be better to measure employee development. No, you say. It’s too “fuzzy.”
Stop and think what activities and behaviors make up employee development. We can track coaching sessions, feedback, learning opportunities, and participation in learning. We can use these measures to understand the probability that improving managers’ ability to coach and develop their employees will have an impact on retaining productive people.

How to Measure

The perception of difficulty in measurement can create significant barriers to action. We can overcome them by taking a systematic approach to a decision. Hubbard recommends asking these questions:
  • What is the decision the measurement will support?
  • What is being measured and how does it matter to the decision?
  • How much do you know about it now?
  • How does uncertainty about the variable create risk for the decision?
  • What is the value of additional information?
At that point, the decision comes down to whether the value exceeds the cost, but there are many ways to control costs.
  • A small sample can tell us a lot about a large population. A valid sample of 370 will give you 95% confidence of an attribute of a population of 10,000 with a 5% confidence margin.
  • We can use inference to estimate characteristics of an unseen population. For decades, customer service centers have been using small samples of observations to improve the skills and behaviors of their representatives.
  • People often give up when measurement involves unknown or uncontrolled variables. Using statistical techniques, your data scientist can determine that a coaching program caused an increase in revenue per employee and not the economy or pricing.
  • You can measure seemingly intangible preferences by how much time, money, or other things people would give up. For example, you can gauge how much employees value a shared-cost benefits program by how much a random sample of employees stands ready to contribute.


The purpose of analytics is to reduce uncertainty in business decisions. Benchmarking, “best practices,” and gut instinct informed by experience can lead you to a decision. When you are embarking on important initiatives that affect your entire organization, it pays to understand the risks and to reduce them as much as possible.
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1. Hubbard, Douglas W. How to Measure Anything: Finding the Value of “INTANGIBLES” in Business. John Wiley & Sons, Inc. 2014.
2.  Hubbard.
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Tuesday, October 2, 2018




The role of the mobile applications in the modern world of business cannot be underestimated. According to a survey conducted by dscout in 2016, “smartphone users touch their phones 2,617 times each day, and spend an average of 145 daily minutes on their mobile phones”, as stated by Buildfire. Besides, as mobile marketing continues to dominate the digital marketing practices, many companies are intensively capitalizing on the latest mobile technology in the current decade – mobile apps, to create brand awareness and acquire new customers. Nowadays, thousands of new mobile apps are added to Google Play and App Store, with thousands of downloads by users within seconds. The mobile app development process typically includes idea, strategy, design, development, deployment, and post-launch phases. Today we will have a closer look at the development phase in general, but at the programming languages in particular. Software and mobile app development is a vigorous field where different programming languages and frameworks are introduced and practiced. The programming language chosen by developers can be one of the most important aspects and should also be one of the first steps taken. It is time to select a programming language for your mobile app development process, keeping in mind your business strategy to make either native, hybrid, or cross-platform mobile apps. There are several programming languages to choose from. One of the easiest ways is to select the most popular language. Today we will have a look at Python, Java and C++.  


Python is an object-oriented and high-level programming language with combined dynamic semantics mainly for web and mobile app development. Python is used in a wide variety of application domains as it can easily be connected with C, Objective-C, Java, or FORTRAN. It runs on all major operating systems, like Windows, Linux/Unix, OS/2, Mac, Amiga, etc. It offers dynamic typing and dynamic binding option so it is highly attractive in the field of mobile application development. In comparison to other programming languages, Python is easier to learn, highly readable, and simple to implement as it has a clean syntax which requires less coding. It focuses on the business logic rather than basic facts of the language. Python helps developers in reading and translating code much easier than any others languages and it also reduces the cost of program maintenance and web & app development. With the help of Python, we can create any type of mobile applications, like Calibre, OpenStack, Ubuntu Software Center, World of Tanks, Quora, BitTorrent, Reddit, Spotify, YouTube, Instagram, and others.  
  Mobile application development has become one of the major sectors because of its expanding scope in the world of business. The cross-platform Python framework works for Android, Windows 7, Linux, and Mac. It is a great tool for writing simple scripts and complex multi-threaded mobile applications. The interesting thing about Android having Python in it is the chance to use limitless lines of code already written and available for free. Web and App Developers for iPhone and Android apps use a number of cross-platform app development techniques to provide their customer a great mobile application, according to DZone.


This is the most appropriate programming language when it comes to building mobile applications for Android and Windows- and, mainly for low-level programming, it's still the go-to language on platforms for mobile app developers. states that regarding mobile apps, C++ has been doing unusually well since it helps to develop cross-platform mobile apps easily with its consolidating debugging experience and powerful environment. It can be used to design and build amazing apps for Android, Windows, and iOS. DZone highlights, as a powerful programming language, C++ allows mobile apps to be developed for practically every purpose on every platform that exists. It might not be super chic or trendy, but it dominated the programming world even before the smartphone revolution.  
  You can build native C++ apps for iOS, Android and Windows devices, and share common code in libraries built for iOS, Android, and Windows, by using Visual C++ for cross-platform mobile development. Development using Visual C++ for cross-platform mobile development has several advantages, as stated in Docs. Easy installation. The Visual Studio installer acquires and installs the required third-party tools and SDKs you need to build apps or libraries for Android and iOS. Configuration and setup is simple and mostly automatic. A powerful and familiar build environment. Create sharable cross-platform solutions and projects easily with Visual Studio templates. Manage properties for all projects using one common interface. Edit all your code in the Visual Studio editor, and take advantage of the built-in cross-platform IntelliSense for code completion and error highlighting. A unified debugging experience. Use the world-class debugging tools in Visual Studio to watch and step through C++ code on all platforms, including Android devices and emulators, iOS simulators and devices, and Windows or Windows Phone devices and emulators.


Java programming language is one of the most preferred languages when it comes to Android app development. An object-oriented programming language developed at Sun Microsystems (now owned by Oracle), Java can be run in two different ways: either in a browser window, or in a virtual machine that can do without a browser. This flexibility tends to mean a lot when it comes to re-using code and updating software. Although Java does not have much to do if you are considering iOS development, it certainly can be on your chosen list when it comes to mobile applications across platforms, i.e. cross-platform apps.  
  The main advantages of Java for mobile app development have been highlighted by GeoViz. Java has a high emphasis on security because both the platform and the programming language were developed from the day one with the matter of security as the priority. The platform allows users to obtain the codes from the Internet and later run them on Java without infecting the host system with any threats, including virus or malwares. In addition, you are not able to write files from the disk drive on Java, making it extremely protected for use in mobile application development. Java can be kept up limited permission thus will not hurt your computer system. Through the different audits carried out by security experts Java has actually been inspected and its security is guaranteed. It make app development simple in that developers can compose the mobile application once in Java platform and run it in any other platform that supports Java. Recently Java is being integrated in almost all operating systems and popular web browser making it offered for use by many computer systems on the planet. It is further being incorporated in consumer electronics, such as mobile phone, TV, Personal digital assistants (PDAs) and set-top boxes. For that reason mobile applications developed in Java can be made use of with various electronic devices. Java is developed to be network centred. The developers developed it in such a way that user can work with resources throughout the different networks. These features make it possible to produce network-based applications using client server architecture from Java.


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