ANIMATIONS ADVANTAGES, DISADVANTAGES & TIPS IN WEB DESIGN
IntroductionIn a today’s competitive world, the web design undoubtedly matters, because it can reflect how your brand is doing their business, and ultimately how your clients and potential customers see and feel about you. Making a great impression is crucial, as you can potentially gain and keep a customer for life. If you ask professional website designers to define what can be considered as a good web design, there are high chances that they will all give you a wide variety of different answers. However, the most well-designed things are based on a number of specific web design principles that result in useful, beautiful products that ultimately give consumers a deep level of satisfaction and enjoyment when used. One of those principles that we are going to discuss today is simplicity and the use of animation.
Animation | Do I need to use it?Animation is one of the most impressive and effective tools that you have to use on your website design and development. The thought-out use of animation on your webpage can help you increase your targeted traffic in a way that ordinary text-based content cannot do for you. There are plenty of advantages of including animation in your web design plan. For instance, it keeps your visitors on your website significantly longer, reducing your bounce rate. As a result, it leads to the higher level of interest in your site and encourages relatively higher number of shares and revisits. However, it is crucial to always keep in mind that, even with animation, your website design has to be as simple and clean as possible. Below are the thoughts of famous SEO (search engine optimization) specialist, Neil Patel, on this matter: “One of the biggest problems with websites is that they become outdated quickly. It seems like, as soon as you’re about to finish with one update, it’s time for another. But it doesn’t need to be that way. Busy website designs lose their allure and become dated quickly.” For instance, “while most news sites are cluttered and distracting, the Los Angeles Times leaves its site clean. It draws focus to a small selection of headings and uses white space for the rest:
- Stimulate users with different levels of depth and a sense of animation Encourages longer page visit time as user curiosity leads to scrolling through the entire design (including the highlighted call to actions)
- Emphasizes professionalism and higher level of creativity of your company/organization (this can vary depending on the industry and size of the website involved)
- to add visual interest (i.e. web page slides in from the side of the screen),
- act as a response (i.e. hovering your mouse over an item and something happens),
- act as a notification (i.e. a bouncing icon might mean attention is required).